The Firm
Architecture as a Lasting Act
Founded in 2008, Primrose Details has spent sixteen years building the spaces that define how the world's most celebrated hospitality brands are experienced.
Our Story
"Every great building begins with a question: what should it feel like to arrive?"
Primrose Details was established by Elias Voss and Camille Renard in London in 2008, with a single commission: a 12-suite boutique hotel in the Cotswolds that would go on to win the RIBA Award for Architecture.
From that beginning, the firm has grown into a practice of 60 architects, interior designers, and project directors operating across London, Dubai, and Singapore — with a portfolio spanning 43 completed commissions on six continents.
We work exclusively in the luxury hospitality sector. This focus is deliberate. It allows us to develop a depth of expertise — in guest experience, in material culture, in the choreography of arrival — that generalist practices cannot match.
Founding Partners
Elias Voss
Founding Partner & Design Director
Elias leads the firm's design vision with a philosophy rooted in material honesty and spatial restraint. He studied at the Architectural Association and the ETH Zürich, and has lectured at Harvard GSD.
Camille Renard
Founding Partner & Managing Director
Camille oversees project delivery and client relationships across all active commissions. A graduate of the École des Beaux-Arts, she brings a rigorous attention to programme and a deep knowledge of luxury hospitality operations.
Recognition